Internet Marketing is Business, not Just Search Engine Algorithms

Not two weeks ago I had a conversation with someone (an SEO) on some online media buying, and although the figures did an infinite amount of sense (6 figure monthly page views - buying banner placement for less than £ 90 per month!) said, “but there is no SEO value of the flag link (was JavaScript)! Surprised, I spent the next hour arguing the case of purchase of coverage, but it seems that most SEO not only see the value of applying traditional marketing techniques on the web - that simply does not fit in the SEO mindset.
What is really strange though is that while the optimization of the industry does not see the value in some less focused search engine marketing techniques, to pay a fortune for the paid links. Tastes ReviewMe (http://www.reviewme.com) change to $ 250 for a single “review” (that is to talk about SEO for a simple text link is not so subtly hidden in an article written objective). A text link. One! Not only that, but a single text link on a new page that has no PR (and perhaps only minimal PR are increasingly filtered through another page of links)!

For $ 250 (about £ 150) there are so many different options you might expect. While many will have no direct SEO benefit, we still have to consider the benefits of traffic and the brand.

$ 250 I can buy banner advertising on a website / forum / blog for a limited amount of time. Depending on the type of site and the area could be looking at a lot of traffic, research and exhibition - certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site like TheBestOf (http://www.thebestof.co.uk) - £ 10 per month for a year and has a full page listing (written by your local contact), one audio ad can be field services, inclusion in a high traffic site and a direct (SEO friendly!) link to your site. Links and traffic - that’s like SEO Christmas!

online marketing professionals are focused on making a lot of SEO and that is not bad - just not the only thing you should be looking to spend your budget wisely and spread the scope of its marketing.

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